I’ve been on the Internet in some form for nearly 20 years. Back then the World Wide Web looked like this:
“Graphics? Are you mad? You’ll crash the entire campus with those!”
Image credit: Russell Boltz
I often miss those days. Everything (and I mean EVERYTHING) was in ASCII text. Social networking? That’s what a Telnet-based BBS was for. I still have an account at one. You should go visit them. They’re lonely.
Before 1996 or so there was a definite Wild West feel to being online, especially if you didn’t tie yourself down to some heinous monstrosity like AOL. If you knew what you were doing there were plenty of ways to interact with interesting people worldwide on a completely noncommercial basis.
And you were never, ever short on coasters.
Image credit: techfun
Sadly, those days are long gone. While I’m all for making a buck online, I find it amazing that corporate America is still so bloody clueless about it all these years later. Banner ads? No one looks at those anymore. Pop-ups? Just about any decent web browser can block those. Video spots? Better keep those under 15 seconds, or we’re outta there.
Take YouTube as an example. Given that approximately 99.97 percent of the population clicks that “Skip Ad” button as soon as they see it, I wonder why people bother paying to put up ads upwards of two minutes long, knowing damn well virtually no one will watch more than the first five seconds.
“What were they selling? Who knows? Who cares? Play ‘Gangnam Style’ dammit!”
Some advertisers have grown wise to this and (I assume) plunk down more cash so YouTube will run their entire 15-second ad without a skip option. To YouTube’s credit I haven’t seen them force anything longer, at least not yet. Fifteen seconds is at the upper end of my tolerance, I’ll say that.
If you want something really irritating, check out those sites linked at Cracked and elsewhere which feature articles such as “15 Celebrities Who Are Living with Serious Medical Conditions.” You know, those sites so chock full of ads they take forever to load only to provide you with an absolute bare minimum of content? I had to sit through an entire Wendy’s commercial today, just to find out Kim Kardashian has psoriasis.
Sneferu has more fulfilling moments when he’s licking my hair out of the bathtub.
Image credit: David Shankbone
I keep hoping technology will eventually allow us live in more enlightened times and that we’re just in a state of transition now. But damn, it’s a painful transition.